Program Guide to Help You Optimize MDF Performance Efficiently and Effectively. In part 1 of this 2-part series on “How to Set Up your Market Development Funds-MDF Program,” we addressed the importance of removing complexity from your program guidelines. In particular, the best practice strategies to ensure a seamless request-approve-validate-reimburse cycle for partners. Now we Read More
Cooperative advertising funds are promotional allowances that vendors, distributors, and resellers use to reward channel partners after performance of sale (POS) has been evaluated. Depending on sales performance and program guidelines, funds are made available to channel partners in the form of cost-of-advertisement repayment in which is either refused or collected.
Market Development Funds (MDF) is a channel incentive program deployed by companies to monetarily assist channel partners’ marketing efforts. Market Development Funds are distributed before the transaction of product(s) has been evaluated, and are usually provided to channel partners with a successful track record of sales and marketing campaigns.
Computer Market Research's Co-op Funds/MDF Solution:
Computer Market Research assist companies to better manage their Co-op/MDF programs thru a structured, comprehensive and easy-to-use platform. The ability to instantly validate proof-of-performance, keep track of funds, monitor POS and evaluate campaign effectiveness is an empowering element to your channel marketing’s success. By implementing a tangible, quantitative database for managing Co-op/MDF dollars, you improve the planning, development and execution of advertising efforts, strengthen partner loyalty and avoid the frustration that comes with manual management.
How to Create an MDF Program that Demonstrates your Interest in the Success of Channel Partners This 2-part series addresses the importance of removing brevity from your MDF program incentive. The goal of this article(s) is to demonstrate how a comprehensive MDF program leads to higher program adoption, increased partner mindshare, and ROI. There are Read More
Bring Definitive Validation Into The Importance Of Joint-Marketing Incentives. Money spent in the channel has never been under such scrutiny as it is today. Channel executives demand the expense of channel marketing investments and activity (Channel Co-op/MDF) to be well justified. Without tangible data that clearly defines the ROI-acquired during each marketing campaign, CEOs and Read More
Automated Co-op MDF Solution that Gives you the Opportunity to Use Funds that May Have Otherwise Expired Computer Market Research (CMR), a leading developer of web-based channel management solutions, has redesigned its Co-op MDF software to provide multi-vendor funds management for resellers and distributors. Co-op dollars and market development funds (MDF) are used in an indirect Read More
Practical Solution to Improve Channel Partner Performance In the final segment of this 3-part series, we will wrap up on how to improve channel partner performance and how channel partners can better leverage Co-Op/MDF and use it to their strategic advantage. More importantly, the final installment will explore how manufacturers can be a catalyst for positive change; Read More
4 Solutions for Achieving Partner Engagement and Developing an Ongoing Relationships In part 1 of this 3-part blog series, we explored why Co-op/MDF funds go unused so often, as well as some practical advice on how manufacturers can improve their incentive programs. In this part of this series, we will jump into partner engagement solutions Read More
Are your Channel Partners Opting-Out of Co-op/MDF Opportunities? In this three-part blog series, we will explore the various ways in which manufacturers can better implement Co-op/MDF for channel partners. The following information is intended to provide practical insight into how manufacturers leverage Co-op/MDF to achieve business transforming results. Each year, manufacturers spend billions of dollars Read More
Why do vendors and manufacturers run into so many problems when managing Co-op/MDF programs? Obviously, this is a loaded question. Each channel partnership is unique in its own right—engulfed with tribulations relative to a number of possible reasons such as lack of: Marketing experience Affiliate participation Follow-up/campaign updates Reimbursement turnaround Manpower to monitor ROI and Read More