Practical Solution to Improve Channel Partner Performance In the final segment of this 3-part series, we will wrap up on how to improve channel partner performance and how channel partners can better
Cooperative advertising funds are promotional allowances that vendors, distributors, and resellers use to reward channel partners after performance of sale (POS) has been evaluated. Depending on sales performance and program guidelines, funds are made available to channel partners in the form of cost-of-advertisement repayment in which is either refused or collected.
Market Development Funds (MDF) is a channel incentive program deployed by companies to monetarily assist channel partners’ marketing efforts. Market Development Funds are distributed before the transaction of product(s) has been evaluated, and are usually provided to channel partners with a successful track record of sales and marketing campaigns.
Computer Market Research's Co-op Funds/MDF Solution:
Computer Market Research assist companies to better manage their Co-op/MDF programs thru a structured, comprehensive and easy-to-use platform. The ability to instantly validate proof-of-performance, keep track of funds, monitor POS and evaluate campaign effectiveness is an empowering element to your channel marketing’s success. By implementing a tangible, quantitative database for managing Co-op/MDF dollars, you improve the planning, development and execution of advertising efforts, strengthen partner loyalty and avoid the frustration that comes with manual management.
4 Solutions for Achieving Partner Engagement and Developing an Ongoing Relationships In part 1 of this 3-part blog series, we explored why Co-op/MDF funds go unused so often, as well as some practical advice on how manufacturers can improve their incentive programs. In this part of this series, we will jump into partner engagement solutions Read More
Are your Channel Partners Opting-Out of Co-op/MDF Opportunities? In this three-part blog series, we will explore the various ways in which manufacturers can better implement Co-op/MDF for channel partners.
Why do vendors and manufacturers run into so many problems when managing Co-op/MDF programs? Obviously, this is a loaded question. Each channel partnership is unique in its own right—engulfed with tribulations relative to a number of possible reasons such as lack of: Marketing experience Affiliate participation Follow-up/campaign updates Reimbursement turnaround Manpower to monitor ROI and Read More
3 Ways to Optimize Channel Incentive Programs to Improve Partnership Motivation Manufacturers and vendors hinge on channel partner performance to keep their business afloat. But in the multifaceted ecosystem of b2b enterprise, it’s not always competitive pricing or modification in consumer demand that impacts manufacturer/vendor productivity or profit. It’s motivation. Sure, the exponential growth of Read More
The Power of Computer Market Research’s Co-op/MDF Program Computer Market Research provides a comprehensive Automated Co-op and market development fund (or MDF) solution to empower vendors to make strategic business decisions. Vendors can easily build and develop their own channel Co-op/MDF program using drag-and-drop technology without requiring IT resources. While a traditional Co-op/MDF process involves Read More
4 Mistakes Even the Best Manufacturers Make Ever hear that old saying “you can’t have your cake and eat it too”? If I were to guess, I’m sure you have. In many regards, these are wise and wonderful words to ponder. But as brilliantly insightful as those words stand true, they serve no relevance regarding Read More
How to Gage the Gaps in an MDF Management System Managing market development funds (MDF) is considered as one of the challenging parts of a channel marketing program. Below we have provided an infographic that may help you avoid any discrepancies in your existing MDF management system.