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San Diego, California – January 27, 2004 – Computer Market Research, Ltd. (CMR™), TODAY celebrates 20 YEARS in the industry. A seasoned and sophisticated solution for Channel Information Management, CMR’s longevity brings a wealth of experience in the areas of Channel Management, Channel Sales, Channel Inventory™ and Channel POS™. Del Heles, Founder and CEO of CMR, has made his mark on the High Tech industry by focusing on one goal – providing high tech manufacturers like PalmOne, Hitachi, Netgear, Western Digital and Quantum with Channel POS™ data that has unrivaled accuracy, giving vendors new levels of Channel Sales visibility.
In 1988, CMR introduced a superior data quality management system integrating cleansing, standardizing and enhancement of data. Using a large database of comparison data, records were imported into a system and with the use of ‘string matching algorithms’, sets of records could be compared and identified; matches were then stored for future combinations. Unique combining and enhancement solutions further clairified data disparities, creating reliable and actionable data. Expertise and understanding of the channel and distribution processes allowed for the creation of reports; opening a corridor of insight into channel activities.
CMR offers an entire suite of products that provide an integrated web-based solution to Channel issues. Today, CMR expands its solution, automating “Ship and Debit” processes, managing marketing funds and overcoming Spiff/Rebate issues. Effective compliance monitoring is facilitated with a unique scoring system rating reporting partners based on quality, timeliness and accuracy of data. A state-of-the-art “Reminders” system has been introduced allowing data to be retrieved efficiently and quickly using an automatic emailing system. CMR’s suite of Channel Sales applications and Partner Avenue PRM applications provides clients with the integration needed for effective lead and activity management, price protection calculations, accurate forecasting, inventory control, optimal marketing programs and funds management.
Computer Market Research would like to thank all of their clients for their continued relationships over the past 20 YEARS and particularly for acting as a catalyst in our rapid product evolution, allowing CMR and their Channel Management Solution to become a Leader in the Industry.