San Diego, California – February 07, 2004 – Computer Market Research, Ltd, (CMR™), the leader in providing POS Data Management Solutions for distribution channels, announces a strategic partnership with Partners in EXCELLENCE. This partnership focuses on providing performance management reporting and alert services, helping companies drive higher levels of performance and profitability through their reseller channels.
Computer Market Research, Ltd. (CMR™), with over twenty years of experience, is the industry’s leading solution provider of channel information management, consulting and software applications. For 23 years, CMR’s web-based, hosted or desktop software applications have accelerated and automated distributor and reseller data collection processing and analysis. Clients like Hitachi Data Systems, PalmOne, Viewsonic, Lantronix, Samsung and Symbol Technologies, among others, who are dependent upon multi-channel strategies, rely on CMR to improve data gathering management as well as customer and partner relationship management.
Since the early 1990’s, Partners In EXCELLENCE has worked with leading manufacturers to develop their channel strategies and execute high performance channel programs. With this strategic partnership, the companies will be able to provide rich performance management data to help manufacturers link strategies directly to the results achieved through the channel.
“Leading vendors in the IT Channel have come to rely on accurate and timely data, and reporting we provide to monitor sales activity in the channel. We will be providing our customers even more with the sophisticated performance management analysis reporting and services through our alliance Partners In EXCELLENCE,” states Del Heles, founder and CEO of CMR.
“In our work with leading manufacturers and software developers, we have sought to leverage performance data to help our clients better understand what is actually happening in the channel. We are providing them performance management tools to improve ROI they get from each investment they make in the developing the channel,” says Dave Brock, president and CEO of Partners In EXCELLENCE.
The performance management reporting and alert services will be offered as a complement to the current POS reporting provided by CMR. These services will provide tools to help monitor critical activities and trends in the channel, providing analysis on the performance and contributions of each reseller in the channel. Customers will be able to leverage these reports in creating performance management dashboards that can be used throughout the organization.
These performance management tools will help companies monitor and improve performance of top resellers, build better relationships with those resellers, improve satisfaction, improve cross-sell, align performance and potential, improve partner productivity, increase campaign effectiveness, increase mindshare, improve decisions on which programs to invest in which channel partners.
Users will be able to access sophisticated performance management reports directly, rather than having to develop them from disparate data sources themselves.
“Leaders in the industry are leveraging these techniques to improve their profitability and that of their resellers. Strong data driven approaches with sophisticated analysis are critical to success in achieving the highest levels of performance,” says Heles.