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San Diego, CA, February 11, 2014 – Computer Market Research (CMR) will be delivering channel management support to its newest client, Allied Air Enterprises, a provider of Heating, Ventilation, & Air Conditioning (HVAC) units to distributors and dealers across the United States. The announcement marks CMR’s entry into the HVAC industry. CMR will be supporting Allied Air Enterprises with Co-op/MDF software that helps manufacturers manage trade promotions and other channel marketing activities.
“CMR is excited to have Allied Air Enterprises as a new client because we are now moving our channel services into a new industry,” said Del Heles, CEO of Computer Market Research.
Prior to starting up Computer Market Research in 1984, Heles was a partial owner of Heles Supply Co., Inc., a Minnesota based distributor of HVAC units. He is confident that his industry experience will serve as beneficial to both companies.
“With 15 years of experience in HVAC distribution, I certainly understand the challenges in the industry, the reluctance of distributors to share data, the relationships within the supply chain, and how those relationships differ from what you see today in the high tech distribution channel,” added Heles.
Marketing Manager at Allied Air Enterprises, Becca Kingery, also weighed in on the newfound business relationship, “Computer Market Research offers Allied Air the ability to streamline and automate our marketing programs for our customers. It was quite a relief to find a solutions provider that understood our business and was able to demonstrate expertise in this area. Allied Air is excited about the possibilities that Computer Market Research offers our customers,” said Kingery.
For more information on Allied Air and their heating/cooling solutions, visit www.alliedair.com. For more information on Computer Market Research, please call (858) 795-1021 x. 148, or visit www.computermarketresearch.com.
About Computer Market Research, Ltd.:
Headquartered in San Diego, California, Computer Market Research, Ltd. (CMR) delivers cost effective, technology-based applications and services to manufacturers across the globe. CMR aims to assist manufacturers in managing channel data, optimizing trade promotions, and maximizing the effectiveness of distribution channels. With 30 years of industry experience, CMR’s award winning solutions convert data into intelligence.