San Diego, California – May 13th, 2005 – Computer Market Research, Ltd. (CMR™), the leader in automated Channel POS™ and Inventory Reporting Systems today announced a strategic partnership with D-Link, the global leader in the design and development of connectivity and communications technologies. CMR will process all Global sales data, for the California based manufacturer, in addition to the automation of their ship and debit processing, reseller profiling, lead management and sales forecasting.
With this new partnership CMR will provide D-Link with their sales data displayed by reseller, by customer, by product or by month in customized reports and views. CMR’s partnership with Business objects allows for the comprehensive sales reports that can be drilled down to line item detail, and Microsoft OLAP cubes are used to present multiple dimensions of data sets, allowing the sales reps the luxury of viewing data unique to their specific territory within different dimensions. With a comprehensive product set D-Link will benefit from CMR’s unique matching and combining capabilities that send data through a filtration system combining and standardizing part-numbers and reseller names and enhancing data quality with a verification system unique to CMR.
D-Link’s newly recognized Var premium partner program will be complemented and enhance by CMR’s Reseller profiling automation technologies that streamlines and accurately monitors reseller profiles allowing for targeted marketing campaigns to the reseller. CMR will propel other channel marketing activities with the automation of Sales forecasting and lead management.
2005 has been a pronominal year for D-Link so far, extending its awards shelf to include product of the year for its media lounge player and gamerlounge router, and D-Link was named one of America’s top information technology.
CMR, the leader in channel information management for high tech vendors, today processes data for over thirty industry leaders in different vertical markets, 3-Com, Targus, Exabyte, Viewsonic, AMCC, Symbol Technologies and Palm One all rely on CMR to process their sales data and manage their marketing activities.
D-Link is the global leader in connectivity for small, medium and large enterprise business networking. The company continues to strive for excellence as an award winning designer, developer, and manufacturer of networking, broadband, digital electronics, voice and data communications solutions for the digital home, Small Office/Home Office (SOHO), Small to Medium Business (SMB), and Workgroup to Enterprise environments. With millions of networking and connectivity products manufactured and shipped, D-Link is a dominant market participant and price/performance leader in the networking and communications market.
About Computer Market Research
For more than 21 years, CMR has delivered cost effective, technology-based applications and services to manufacturers to assist them in managing channel data, optimize their trade promotion investments and maximize the effectiveness of their distribution channels. CMR’s Web-based solutions accelerate and automate distributor and reseller data collection, processing, analysis and reporting. CMR’s newest clients include Buffalo Technology, D-Link, LSI Corporation, and Targus. More information is available from the CMR customer support line at
(858) 795-1021, or can be viewed at www.computermarketresearch.com.