How up-to-date are your channel partner management programs and processes? Find out if yours are near extinction and create profitable partnerships.
A manufacturer's approach to offering its product through different selling intermediaries.
Computer Market Research's Channel Sales Solutions:
Computer Market Research's tools assist manufacturers in creating a channel partnership that enhances productivity, transparency, loyalty, longevity, and success.
Successful Channel Partner Relationships Begin by Identifying what End-Users Deem Valuable It is either arrogance or naivety to assume manufacturers dictate the fate of the way end-users purchase products. At the end of the day, end-users possess power in how products are consumed. Therefore, leveraging the channel partner model depends largely on how well manufacturers Read More
The following tools and suggestions are designed to help you walk into work feeling less stressed, organized and more productive than ever before.
Best Practices for a Successful Channel Incentive Program Vendors depend on channel incentive programs to drive the performance of products and penetrate new markets. Partners rely on incentives as essential towards margin growth and bottom line sustainability. As so, vendors must build incentives on the idea they’re mutually profitable opportunities that lead to a wide Read More
Characteristics of a Successful Channel Sales Representative In such a competitive landscape, a manufacturer’s reliance on sales reps and managers serve an imperative purpose. So which traits matter most? Persistence and a persuasive mentality are key, as is client intuition and the instantaneous ability to shift strategies. Ultimately, there are countless (in)tangibles needed to succeed, Read More
Discover the most Important Pieces to Create a Successful Channel Partnership Utilizing channel partnerships effectively depends on the proper execution of a variety of components in order to cultivate highly profitable opportunities for your business. Doing so requires patience, trust, communication and loyalty all to be in constant synchronization. But, arguably the most important piece Read More
4 Strategies to Utilize for Helping Lower-Tier Channel Partners Let’s face it, your indirect sales funnel is not the 1972 Miami Dolphins; in other words, your channel network is not perfect (if you didn’t know, the ’72 Dolphins won Super Bowl VII, finishing the season with a perfect 17-0 record). Like all manufacturers selling thru Read More
4 Approaches to Helping Channel Partners Liquidate their Inventory Excess inventory in the distribution channel can result in a plethora of financial obstacles and business-to-business challenges. The ripple effect of stagnating “dead goods” carried out by your distributing partners can result in: Increased warehousing costs Damaged goods; decrease in production quality Marketplace obsolesce Reduced flexibility Read More