How up-to-date are your channel partner management programs and processes? Find out if yours are near extinction and create profitable partnerships.
Channel partnership is a co-branded relationship between a manufacturer and a company to promote and sell the manufacturer's products, services, or technologies.
Computer Market Research’s Channel Partnerships Solutions:
Computer Market Research provides manufacturers and their respective channel partners tools to optimize partner motivation, performance, and loyalty.
A look at strategies to employ, traits to embrace, and how to cultivate strong channel partnership in order to become an effective channel account manager.
Recruit Profitable Channel Partners by Implemeting Well-Defined Incentive Programs Do opposites attract in the manufacturer-partner relationship? Probably not. When you’re searching to recruit profitable channel partners, you look for synergy. A combination of business practices, solutions, and objectives that not only complement one another but are also unique to the market and create diverse Read More
Attracting the right Channel Partners to your Business Comes Down to How Well you Executed your Recruitment Strategy. If you’re a manufacturer that wants to transform “inactive channel partners” [i.e., distributors, resellers, dealers, etc., that only get behind your offering if a deal falls in their lap] into “active partners” [i.e., partners that are fully invested Read More
Successful Channel Partner Relationships Begin by Identifying what End-Users Deem Valuable It is either arrogance or naivety to assume manufacturers dictate the fate of the way end-users purchase products. At the end of the day, end-users possess power in how products are consumed. Therefore, leveraging the channel partner model depends largely on how well manufacturers Read More
How to Win Channel Partner Interest in Today’s Complex and Competitive Environment! In order to win solution providers’ interest, you need a comprehensive indirect sales strategy that assures a partnership makes sense. With the demand of solution providers exceeding supply, manufacturers must differentiate their value as a business partner against the competition. How do you Read More
Proper Partner Profiling and Qualification. It’s an overarching challenge of developing a profitable, long-lasting, successful channel partnership. Too often, channel vendors make the mistake of rushing into a partnership without doing so much as scratching the surface. However, a thorough evaluation into ‘who the partner is’ is your key to opening the door to a Read More
How OEMs can Facilitate Lucrative Channel Partnerships The business landscape has changed. Original equipment manufacturers (OEMs) are not selling as they used to. Instead of purely pursuing direct transactions, manufacturers are opting for a strategic approach that relies on indirect solution providers. Recognizing businesses and customers today demand solutions and services to satisfy their diverse Read More
LinkedIn can Leverage your Partner Recruitment Process Finding the right channel partners and solution providers to join your distribution network is no small feat. From cold calls and emails, to obscure referrals and failed presentations, partner recruitment can be a painful process that mandates a hefty portion of patience and research. Surprisingly, however, manufacturers fail Read More