How to Win Channel Partner Interest in Today’s Complex and Competitive Environment! In order to win solution providers’ interest, you need a comprehensive indirect sales strategy that assures a partnership makes sense. With the demand of solution providers exceeding supply, manufacturers must differentiate their value as a business partner against the competition. How do you Read More
Channel partnership is a co-branded relationship between a manufacturer and a company to promote and sell the manufacturer's products, services, or technologies.
Computer Market Research’s Channel Partnerships Solutions:
Computer Market Research provides manufacturers and their respective channel partners tools to optimize partner motivation, performance, and loyalty.
Proper Partner Profiling and Qualification. It’s an overarching challenge of developing a profitable, long-lasting, successful channel partnership. Too often, channel vendors make the mistake of rushing into a partnership without doing so much as scratching the surface. However, a thorough evaluation into ‘who the partner is’ is your key to opening the door to a Read More
How OEMs can Facilitate Lucrative Channel Partnerships The business landscape has changed. Original equipment manufacturers (OEMs) are not selling as they used to. Instead of purely pursuing direct transactions, manufacturers are opting for a strategic approach that relies on indirect solution providers. Recognizing businesses and customers today demand solutions and services to satisfy their diverse Read More
LinkedIn can Leverage your Partner Recruitment Process Finding the right channel partners and solution providers to join your distribution network is no small feat. From cold calls and emails, to obscure referrals and failed presentations, partner recruitment can be a painful process that mandates a hefty portion of patience and research. Surprisingly, however, manufacturers fail Read More
Following are Tips and Suggestions Channel Vendors can use to Recruit the Right Strategic Partners for their Business while Developing Long-Term, Successful Relationships: On the surface, the number of channel partners that exist in today’s market is a vendor’s dream. Channel-driven producers can narrow down their partner recruitment search to even the slightest of detail, Read More
Psychological Partner Sale Strategies for Creating more Interest and Closing more Deals. Successful partner relationship management is a result of several factors. In today’s ever competitive ‘channel’ realm, distributors/resellers are blessed with an embarrassment of selections regarding which products they can sell. In the past, channel partners were the ones that had to fight for Read More
Breathe New Light into your Channel Sales and Channel Marketing Strategy with Partners. If you sell through multiple channels, communication can get easily tangled. It’s likely your partner network is comprised of multiple solution providers, each possessing different objectives, value propositions, services, markets, attributes, needs, etc. That’s why it’s essential to map out your distribution Read More
Guide to Finding Channel Partners that Will Fuel your Business’s Growth In order for manufacturers to successfully drive products via the indirect sales funnel, synergy has to exist. An obvious notion, right? Yet given this accepted understanding, vendors commonly onboard partners without profiling who they are. Partner recruitment mandates careful scrutiny; an in-depth examination that Read More
Recommendations for when Recruiting Channel Partners and Creating Sales and Marketing Programs. In the past, attracting solution providers, VARs, distributors, resellers, etc., to join your partner program was easy. Businesses competing in indirect sales didn’t have too many options when it came to incentives; flexibility to participate in a program that was specific to partners’ Read More
What Not To Do When Setting Up Your Partner Relationship Management Strategy The indirect sales funnel is a competitive and multifaceted industry. Investing in partner relationship management software and developing a solid B2B rapport are imperative in order to stay afloat in today’s market. However, to address the ever-changing needs of a dynamic channel, you’re Read More