Channel partnership is a co-branded relationship between a manufacturer and a company to promote and sell the manufacturer's products, services, or technologies.
Computer Market Research’s Channel Partnerships Solutions:
Computer Market Research provides manufacturers and their respective channel partners tools to optimize partner motivation, performance, and loyalty.
Building an Efficient and Committed Channel Partner Community Requires the Right in-House Experts These experts include skilled channel account manager (i.e. CAM), who are in the trenches of indirect sales and have more work in a given day than they could possibly do. What is a Channel Account
Recruit Profitable Channel Partners by Implemeting Well-Defined Incentive Programs Do opposites attract in the manufacturer-partner relationship? Probably not. When you’re searching to recruit profitable channel partners, you look for synergy. A combination of business practices,
Attracting the right Channel Partners to your Business Comes Down to How Well you Executed your Recruitment Strategy. If you’re a manufacturer that wants to transform “inactive channel partners” [i.e., distributors, resellers, dealers, etc., that only get behind your offering if a deal falls in
Successful Channel Partner Relationships Begin by Identifying what End-Users Deem Valuable It is either arrogance or naivety to assume manufacturers dictate the fate of the way end-users purchase products. At the end of the day, end-users possess power in how products are consumed. Therefore,
How to Win Channel Partner Interest in Today’s Complex and Competitive Environment! In order to win solution providers’ interest, you need a comprehensive indirect sales strategy that assures a partnership makes sense. With the demand of solution providers exceeding supply, manufacturers must
Proper Partner Profiling and Qualification. It’s an overarching challenge of developing a profitable, long-lasting, successful channel partnership. Too often, channel vendors make the mistake of rushing into a partnership without doing so much as scratching the surface. However, a thorough
How OEMs can Facilitate Lucrative Channel Partnerships The business landscape has changed. Original equipment manufacturers (OEMs) are not selling as they used to. Instead of purely pursuing direct transactions, manufacturers are opting for a strategic approach that relies on indirect solution
LinkedIn can Leverage your Partner Recruitment Process Finding the right channel partners and solution providers to join your distribution network is no small feat. From cold calls and emails, to obscure referrals and failed presentations, partner recruitment can be a painful process that