How OEMs can Facilitate Lucrative Channel Partnerships The business landscape has changed. Original equipment manufacturers (OEMs) are not selling as they used to. Instead of purely pursuing direct transactions, manufacturers are opting for a strategic approach that relies on indirect solution providers. Recognizing businesses and customers today demand solutions and services to satisfy their diverse Read More
A marketing and sales progression a company develops in order to create and extend its channel partnership to ultimately foster a positive relationship between the company's product and the end user.
Computer Market Research’s Channel Management Solutions:
With over 32 years experience implementing channel management programs, Computer Market Research has been able to develop and refine their channel management applications in order to provide vendors and their channel partners with the best practices in all of CMR's channel solutions.
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Psychological Partner Sale Strategies for Creating more Interest and Closing more Deals. Successful partner relationship management is a result of several factors. In today’s ever competitive ‘channel’ realm, distributors/resellers are blessed with an embarrassment of selections regarding which products they can sell. In the past, channel partners were the ones that had to fight for Read More
Using Manual Processes to Normalize Channel Data Leads to Financial Complications and Lost Opportunities. In order to facilitate sustainable growth, channel-driven producers need detailed visibility into the performance of products and partners. The lack of normalized and timely channel data not only stunts growth but also increases issues with budgeting, resource allocation, cash flow and production. Read More
Guide to Finding Channel Partners that Will Fuel your Business’s Growth In order for manufacturers to successfully drive products via the indirect sales funnel, synergy has to exist. An obvious notion, right? Yet given this accepted understanding, vendors commonly onboard partners without profiling who they are. Partner recruitment mandates careful scrutiny; an in-depth examination that Read More
What Not To Do When Setting Up Your Partner Relationship Management Strategy The indirect sales funnel is a competitive and multifaceted industry. Investing in partner relationship management software and developing a solid B2B rapport are imperative in order to stay afloat in today’s market. However, to address the ever-changing needs of a dynamic channel, you’re Read More
6 most Influential Components in Building an Indirect Sales Network that’s Produced to Last Selling your product through indirect channels mandates synergy. Without a mutual understanding between channel partners and in-house personnel, opportunities deflate and objectives lose focus. An effective partner enablement strategy possesses no singular template; establishing a monetarily beneficial rapport requires broad insight Read More
3 Strategies for Determining a Pricing Structure for a Particular Partner, Channel, and/or Market Segment Designing a successful pricing structure in the channel continues to be one of the most complex and ambiguous processes in business. Each distribution channel a supplier sells through mandates careful examination into the end customer’s market segment, and the Read More
How to Coerce a Well-Defined Strategy for Employees and Channel Partners During an Acquisition The proper execution of a merger and acquisition (M&A) relies on a clearly defined strategy that sufficiently and thoroughly explains the new business development at hand. A smooth transition doesn’t solely hinge on the competence of a strong operational integration plan, it Read More