The management and implementation of incentive programs and their outcome in the channel distribution process.
Computer Market Research’s Channel Marketing Solutions:
Computer Market Research Channel Marketing solutions' help vendors optimize channel partner motivation, performance, and loyalty through incentive programs pre-engineered to seamlessly integrate into a vendor's business infrastructure.
Discover the most Important Pieces to Create a Successful Channel Partnership Utilizing channel partnerships effectively depends on the proper execution of a variety of components in order to cultivate highly profitable opportunities for your business. Doing so requires patience, trust, communication and loyalty all to be in constant synchronization. But, arguably the most important piece Read More
Top reasons why vendors/manufacturers fail to deploy adequate content for partner enablement. Empowering channel partners to be motivated, knowledgeable and productive doesn’t happen overnight—and it certainly doesn’t happen without a clear and concise, meticulously outlined channel marketing strategy. For manufacturers and vendors, enduring the daily, weekly, monthly and yearly complications of channel marketing enablement can Read More
How to Help Channel Partners Convert an Opportunity into a Deal! Vendors all face a similar conundrum when utilizing the channel—and that is—how to help channel partners convert opportunities into deals? If you’re thinking to yourself “Well, yeah, that’s kind of the whole point of channel sales,” you’re right—it’s a rhetorical problem. But as a Read More
3 Helpful Tips on How to Optimize Your Online Marketing Strategy for Your SaaS Business Vendors participating in SaaS (Software as a Service) and cloud-based solutions are competing in the fastest growing, and most multifaceted industry on the planet. But who is to say that anybody is surprised? Software as a Service and cloud-computing providers Read More
Find Out What Motivates the Modern Day B2B Consumer It’s easier to get inside the mind of the B2C buyer than it is to understand the B2B consumer. For one, the psychology that goes into an end customer’s buying decision stems from a one-dimensional perspective; for example, a B2C consumer might ask, “How does this Read More
For most, LinkedIn is a social platform for networking, recruiting, and findings jobs, but few realize its true potential towards the channel. If you work with a distribution channel and do not have a powerful presence on LinkedIn, you are undoubtedly missing out on valuable opportunities to connect with and engage with current and potential Read More
The channel landscape has undergone tremendous changes. These changes range from the expansion of cloud computing services to increased demand to target midmarket segments. Vendors starting to realize the importance of the evolving landscape are finding themselves revisiting their channel strategy. A study conducted by CSO Insights in 2013 discovered that 42.9% of large technology Read More