Cooperative advertising funds are promotional allowances that vendors, distributors, and resellers use to reward channel partners after performance of sale (POS) has been evaluated. Depending on sales performance and program guidelines, funds are made available to channel partners in the form of cost-of-advertisement repayment in which is either refused or collected.
Market Development Funds (MDF) is a channel incentive program deployed by companies to monetarily assist channel partners’ marketing efforts. Market Development Funds are distributed before the transaction of product(s) has been evaluated, and are usually provided to channel partners with a successful track record of sales and marketing campaigns.
Computer Market Research's Co-op Funds/MDF Solution:
Computer Market Research assist companies to better manage their Co-op/MDF programs thru a structured, comprehensive and easy-to-use platform. The ability to instantly validate proof-of-performance, keep track of funds, monitor POS and evaluate campaign effectiveness is an empowering element to your channel marketing’s success. By implementing a tangible, quantitative database for managing Co-op/MDF dollars, you improve the planning, development and execution of advertising efforts, strengthen partner loyalty and avoid the frustration that comes with manual management.
Why do vendors and manufacturers run into so many problems when managing Co-op/MDF programs? Obviously, this is a loaded question. Each channel partnership is unique in its own right—engulfed with tribulations relative to a number of possible reasons such as lack of: Marketing experience Affiliate participation Follow-up/campaign updates Reimbursement turnaround Manpower to monitor ROI andYour Read More Link Text
3 Ways to Optimize Channel Incentive Programs to Improve Partnership Motivation Manufacturers and vendors hinge on channel partner performance to keep their business afloat. But in the multifaceted ecosystem of b2b enterprise, it’s not always competitive pricing or modification in consumer demand that impacts manufacturer/vendor productivity or profit. It’s motivation. Sure, the exponential growth ofYour Read More Link Text
The Power of Computer Market Research’s Co-op/MDF Program Computer Market Research provides a comprehensive channel Co-op and market development fund (or MDF) solution to empower vendors to make strategic business decisions. Vendors can easily build and develop their own channel Co-op/MDF program using drag-and-drop technology without requiring IT resources. While a traditional Co-op/MDF process involvesYour Read More Link Text
4 Mistakes Even the Best Manufacturers Make Ever hear that old saying “you can’t have your cake and eat it too”? If I were to guess, I’m sure you have. In many regards, these are wise and wonderful words to ponder. But as brilliantly insightful as those words stand true, they serve no relevance regardingYour Read More Link Text
How to Gage the Gaps in an MDF Management System Managing market development funds (MDF) is considered as one of the challenging parts of a channel marketing program. Below we have provided an infographic that may help you avoid any discrepancies in your existing MDF management system.
Learn How to Get the Most Out of Your Co-op/MDF Program If implemented correctly, market development funds or MDF programs can skyrocket your product into a flurry of riches. But promotional allowances are not only under-utilized, they’re also poorly designed—overflowing with disorganization, vague requirements, erroneous (submitted) claims, long approval processes, and are overall, ineffectively produced.Your Read More Link Text
We’ve conducted a small-scale study on vendor’s Co-op/MDF process and came to a conclusion: Co-op and MDF programs are no walk in the park. As with any marketer’s dilemma, the struggle is with ROI. When 50% of funds are recirculated back to the vendor, ROI can be a tough metric to prove. Planning and implementingYour Read More Link Text
There are four steps to molding an effective Co-op/MDF program. First, tap into the partner insight to craft optimal marketing plays. Survey information collected from partners to determine the target audience for specific marketing campaigns, and then create a menu that partners can use as guidance to launch their marketing initiatives. This can be tieredYour Read More Link Text