San Diego, California – November 10, 2005 – Computer Market Research, Ltd. (CMR™), the leading provider of Channel POS™ and Inventory Reporting Solutions for vendors distributing products in the high tech sector, has announced that Buffalo Technology of Austin, Texas has renewed its long-standing partnership with CMR to create and manage a unique set of customized Channel Management Solutions.
Buffalo Technology is a global provider of award-winning networking, memory, storage and multimedia solutions for the home and small business environments as well as system builders and integrators. Among its many innovative products is the first combination DVD player/high-definition media streamer, which received an Editors’ Choice award from Laptop Magazine in the fall of 2005.
For several years, Buffalo Technology has relied on CMR to transform raw POS and Inventory Data into actionable business intelligence. With four major distributors in the United States and direct sales to leading retail chains such as Best Buy, Micro Center and Fry’s Electronics, Buffalo’s ability to get accurate, timely snapshots of POS and inventory data is critical to the success and continued growth of business.
“What we appreciate most is CMR’s flexibility in customizing their products for our needs. The whole company is focused on making sure that we get the information we need to be successful,” said Said Erny-Jay Mezas, Director of Sales at Buffalo Technology. “It is a huge benefit to be able to accurately forecast what we need on the manufacturing side and communicate our expectations to our manufacturers based on current run rates and current inventory levels.”
Buffalo Technology is using the CMR Partner Avenue™ and Reseller Profile™ programs to administer its VAR programs. CMR has helped Buffalo Technology reduce the time needed to calculate and verify sales commissions from several days to less than two hours. They have also decreased administrative tasks so that sales reps now have more time to build customer accounts and relationships. In addition, forecasting capabilities have been improved to enable better, faster decisions.
“The most valuable benefit from CMR is their ability to customize and cater to our specific needs,” Mezas added. “They can adapt our reports and make changes quickly. That’s definitely important to the agility of our business and something that is a very rare service in our industry.”
CMR’s Channel POS™ saves Buffalo Technology sales reps a substantial amount of time that can be used to sell to new accounts. It tells them immediately if their revenues are on target, both for the overall customer base or down to a specific customer.
About Buffalo Technology
Buffalo Technology (USA), Inc., based in Austin, Texas, is a leading global provider of award-winning networking, memory, storage and multi-media solutions for the home and small business environments as well as for system builders and integrators. With almost three decades of networking and computer peripheral experience, Buffalo has proven its commitment to delivering innovative, best-of-breed solutions that have put the company at the forefront of infrastructure technology.
About Computer Market Research
For more than 21 years, CMR has delivered cost effective, technology-based applications and services to manufacturers to assist them in managing channel data, optimize their trade promotion investments and maximize the effectiveness of their distribution channels. CMR’s Web-based solutions accelerate and automate distributor and reseller data collection, processing, analysis and reporting. CMR’s newest clients include Buffalo Technology, D-Link, LSI Corporation, and Targus. More information is available from the CMR customer support line at
(858) 795-1021, or can be viewed at www.computermarketresearch.com.
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