Recommendations for when Recruiting Channel Partners and Creating Sales and Marketing Programs. In the past, attracting solution providers, VARs, distributors, resellers, etc., to join your partner program was easy.
You depend on incentive programs and special pricing agreements to help drive revenue, as well as improve the performance of products and channel partners.
What Not To Do When Setting Up Your Partner Relationship Management Strategy The indirect sales funnel is a competitive and multifaceted industry.
6 most Influential Components in Building an Indirect Sales Network that’s Produced to Last Selling your product through indirect channels mandates synergy. Without a mutual understanding between channel partners and in-house personnel, opportunities deflate and objectives lose focus. An effective partner enablement strategy possesses no singular template; establishing a monetarily beneficial rapport requires broad insightYour Read More Link Text
7 Steps that Bring Clarity to Channel Sales and Marketing Programs Why do channel partners continue to opt out of sales and marketing programs? This question has haunted vendors for generations; it simply doesn’t make sense why channel partners continue to ignore extremely profitable opportunities, especially when the incentive is easily attainable. So, what are vendorsYour Read More Link Text
Characteristics of a Successful Channel Sales Representative In such a competitive landscape, a manufacturer’s reliance on sales reps and managers serve an imperative purpose. So which traits matter most? Persistence and a persuasive mentality are key, as is client intuition and the instantaneous ability to shift strategies. Ultimately, there are countless (in)tangibles needed to succeed,Your Read More Link Text
Enhance your Channel by Employing a Robust Channel POS Management System The customer is the most vital aspect of any business. Without customer knowledge, management can only guess how to sell a product. Point-of-sale (POS) records obtained from reporting partners contain crucial and fundamental information regarding transactions, returns, and purchases. By enabling reporting partners toYour Read More Link Text
Manual Partner Claims Management Can Result In Overpayment Of Claims! Ineffective channel price management leads to numerous negative setbacks within a business. Using traditional methods to manage partner back end rebate claims, such as Excel spreadsheets, faxes, and ERP systems, lack the necessary functionality to accurately and efficiently payout high-volume, incentive, and discount channel agreements.Your Read More Link Text