Attracting the right Channel Partners to your Business Comes Down to How Well you Executed your Recruitment Strategy. If you’re a manufacturer that wants to transform
Successful Channel Partner Relationships Begin by Identifying what End-Users Deem Valuable It is either arrogance or naivety to assume manufacturers dictate the fate of the way end-users purchase products.
The Channel Partner You Assume To Be Generating The Most Volume Is Not Always The One Producing The Most Profit. Do you use the following tactics when putting together channel partner scorecards? Best guess expectations on incentive profit and return-on-investment.
Key features and benefits of Automated Distributor Claims Management, a cloud-based application, Eliminate overpayment from your ship and debit process.
Program Guide to Help You Optimize MDF Performance Efficiently and Effectively. In part 1 of this 2-part series on “How to Set Up your Market Development Funds-MDF Program,” we addressed the importance of removing complexity from your program guidelines. In particular, the best practice strategies to ensure a seamless request-approve-validate-reimburse cycle for partners. Now we Read More
How to Create an MDF Program that Demonstrates your Interest in the Success of Channel Partners This 2-part series addresses the importance of removing brevity from your MDF program incentive. The goal of this article(s) is to demonstrate how a comprehensive MDF program leads to higher program adoption, increased partner mindshare, and ROI. There are Read More
Bring Definitive Validation Into The Importance Of Joint-Marketing Incentives. Money spent in the channel has never been under such scrutiny as it is today. Channel executives demand the expense of channel marketing investments and activity (Channel Co-op/MDF) to be well justified. Without tangible data that clearly defines the ROI-acquired during each marketing campaign, CEOs and Read More
Automated Co-op MDF Solution that Gives you the Opportunity to Use Funds that May Have Otherwise Expired Computer Market Research (CMR), a leading developer of web-based channel management solutions, has redesigned its Co-op MDF software to provide multi-vendor funds management for resellers and distributors. Co-op dollars and market development funds (MDF) are used in an indirect Read More
Learn How to Implement High-Impact Programs that lead to Mutual Vendor/Partner Success. Selling products via partner ecosystems is no easy feat. That’s why channel incentive programs are so important to channel-driven vendors; it gives you the opportunity to demonstrate your unique value as a business partner. However, given the challenges associated with utilizing channel partners—inefficient Read More
How to Win Channel Partner Interest in Today’s Complex and Competitive Environment! In order to win solution providers’ interest, you need a comprehensive indirect sales strategy that assures a partnership makes sense. With the demand of solution providers exceeding supply, manufacturers must differentiate their value as a business partner against the competition. How do you Read More