Best practice suggestions and tips manufacturers can use to influence their distributing channel partners to submit POS data.
How up-to-date are your channel partner management programs and processes? Find out if yours are near extinction and create profitable partnerships.
A look at strategies to employ, traits to embrace, and how to cultivate strong channel partnership in order to become an effective channel account manager.
Recruit Profitable Channel Partners by Implemeting Well-Defined Incentive Programs Do opposites attract in the manufacturer-partner relationship? Probably not. When you’re searching to recruit profitable channel partners, you look for synergy. A combination of business practices, solutions, and objectives that not only complement one another but are also unique to the market and create diverse Read More
Attracting the right Channel Partners to your Business Comes Down to How Well you Executed your Recruitment Strategy. If you’re a manufacturer that wants to transform “inactive channel partners” [i.e., distributors, resellers, dealers, etc., that only get behind your offering if a deal falls in their lap] into “active partners” [i.e., partners that are fully invested Read More
Successful Channel Partner Relationships Begin by Identifying what End-Users Deem Valuable It is either arrogance or naivety to assume manufacturers dictate the fate of the way end-users purchase products. At the end of the day, end-users possess power in how products are consumed. Therefore, leveraging the channel partner model depends largely on how well manufacturers Read More
At the Source of Partner Incentive Overpayments Lays a Flawed Channel Data Management Process. Our newest module, Automated Distributor Claims Management (ADCM), is designed to eliminate incentive overspend by transforming tedious manual processes into a simple, integrated solution that effectively manages channel partner reimbursement claims. ADCM helps you accurately adjust price discount calculations, determine net revenue (with Read More
Program Guide to Help You Optimize MDF Performance Efficiently and Effectively. In part 1 of this 2-part series on “How to Set Up your Market Development Funds-MDF Program,” we addressed the importance of removing complexity from your program guidelines. In particular, the best practice strategies to ensure a seamless request-approve-validate-reimburse cycle for partners. Now we Read More
How to Create an MDF Program that Demonstrates your Interest in the Success of Channel Partners This 2-part series addresses the importance of removing brevity from your MDF program incentive. The goal of this article(s) is to demonstrate how a comprehensive MDF program leads to higher program adoption, increased partner mindshare, and ROI. There are Read More