Automated Co-op MDF Solution that Gives you the Opportunity to Use Funds that May Have Otherwise Expired Computer Market Research (CMR), a leading developer of web-based channel management solutions, has redesigned its Co-op MDF software
Learn How to Implement High-Impact Programs that lead to Mutual Vendor/Partner Success. Selling products via partner ecosystems is no easy feat. That’s why channel incentive programs are so important to channel-driven vendors; it gives you the opportunity to demonstrate your unique value as a business partner.
How to Win Channel Partner Interest in Today’s Complex and Competitive Environment! In order to win solution providers’ interest, you need a comprehensive indirect sales strategy that assures a partnership makes sense.
Practical Solution to Improve Channel Partner Performance In the final segment of this 3-part series, we will wrap up on how to improve channel partner performance and how channel partners can better leverage Co-Op/MDF and use it to their strategic advantage. More importantly, the final installment will explore how manufacturers can be a catalyst for positive change; Read More
4 Solutions for Achieving Partner Engagement and Developing an Ongoing Relationships In part 1 of this 3-part blog series, we explored why Co-op/MDF funds go unused so often, as well as some practical advice on how manufacturers can improve their incentive programs. In this part of this series, we will jump into partner engagement solutions Read More
Are your Channel Partners Opting-Out of Co-op/MDF Opportunities? In this three-part blog series, we will explore the various ways in which manufacturers can better implement Co-op/MDF for channel partners.
Proper Partner Profiling and Qualification. It’s an overarching challenge of developing a profitable, long-lasting, successful channel partnership. Too often, channel vendors make the mistake of rushing into a partnership without doing so much as scratching the surface. However, a thorough evaluation into ‘who the partner is’ is your key to opening the door to a Read More
How OEMs can Facilitate Lucrative Channel Partnerships The business landscape has changed. Original equipment manufacturers (OEMs) are not selling as they used to. Instead of purely pursuing direct transactions, manufacturers are opting for a strategic approach that relies on indirect solution providers. Recognizing businesses and customers today demand solutions and services to satisfy their diverse Read More
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LinkedIn can Leverage your Partner Recruitment Process Finding the right channel partners and solution providers to join your distribution network is no small feat. From cold calls and emails, to obscure referrals and failed presentations, partner recruitment can be a painful process that mandates a hefty portion of patience and research. Surprisingly, however, manufacturers fail Read More