Program Guide to Help You Optimize MDF Performance Efficiently and Effectively. In part 1 of this 2-part series on “How to Set Up your Market Development Funds-MDF Program,” we addressed the importance of removing complexity from your program guidelines.
How to Create an MDF Program that Demonstrates your Interest in the Success of Channel Partners This 2-part series addresses the importance of removing brevity from your MDF program incentive. The goal of this article(s) is to demonstrate
Bring Definitive Validation Into The Importance Of Joint-Marketing Incentives. Money spent in the channel has never been under such scrutiny as it is today.
Automated Co-op MDF Solution that Gives you the Opportunity to Use Funds that May Have Otherwise Expired Computer Market Research (CMR), a leading developer of web-based channel management solutions, has redesigned its Co-op MDF software
Learn How to Implement High-Impact Programs that lead to Mutual Vendor/Partner Success. Selling products via partner ecosystems is no easy feat. That’s why channel incentive programs are so important to channel-driven vendors; it gives you the opportunity to demonstrate your unique value as a business partner. However, given the challenges associated with utilizing channel partners—inefficient Read More
How to Win Channel Partner Interest in Today’s Complex and Competitive Environment! In order to win solution providers’ interest, you need a comprehensive indirect sales strategy that assures a partnership makes sense. With the demand of solution providers exceeding supply, manufacturers must differentiate their value as a business partner against the competition. How do you Read More
Practical Solution to Improve Channel Partner Performance In the final segment of this 3-part series, we will wrap up on how to improve channel partner performance and how channel partners can better leverage Co-Op/MDF and use it to their strategic advantage. More importantly, the final installment will explore how manufacturers can be a catalyst for positive change; Read More
4 Solutions for Achieving Partner Engagement and Developing an Ongoing Relationships In part 1 of this 3-part blog series, we explored why Co-op/MDF funds go unused so often, as well as some practical advice on how manufacturers can improve their incentive programs. In this part of this series, we will jump into partner engagement solutions Read More
Are your Channel Partners Opting-Out of Co-op/MDF Opportunities? In this three-part blog series, we will explore the various ways in which manufacturers can better implement Co-op/MDF for channel partners. The following information is intended to provide practical insight into how manufacturers leverage Co-op/MDF to achieve business transforming results. Each year, manufacturers spend billions of dollars Read More
Proper Partner Profiling and Qualification. It’s an overarching challenge of developing a profitable, long-lasting, successful channel partnership. Too often, channel vendors make the mistake of rushing into a partnership without doing so much as scratching the surface. However, a thorough evaluation into ‘who the partner is’ is your key to opening the door to a Read More