Increase Sales and Eliminate Channel Conflict with Deal Registration
Capitalizing on leads is a core component to a successful B2B campaign, and deploying a deal registration program is one of the best ways to achieve such opportunities.
By implementing deal registration into your business strategy, you not only increase sales but, also help to eliminate channel conflict, maintain channel partner-transparency and accelerate work efficiency.
However, in today’s ultracompetitive B2B landscape, entrenched with market saturation, infeasible consumer demands, and low competitor pricing—proper implementation of deal registration requires a sophisticated, yet easily comprehensible module. Simply put, the traditional process – or manual method – of deal registration is no longer a realistic alternative. In order for vendors to truly retain the benefits of deal registration, the incentive must be automated.
Still, an automated platform isn’t something you can just provide resellers with; an automated deal registration program requires specific customization, inserted with extensive – yet user-friendly – features that accurately manage leads and effortlessly eradicate channel conflict.
To help you get started with your automated deal registration program, here are 6 areas to focus on:
1) Integrate other channel incentive solutions
Market experience proves that integrating multiple solutions into your deal registration program maximizes client satisfaction. Recognize that B2B relations are extremely competitive, and allocating a one-dimensional channel incentive program can be a risky – and perhaps toxic – marketing strategy. Other channel incentive or rebate programs include ship and debit, channel gamification, Co-op/MDF management, reseller profile, etc.
2) Reward best channel partners
You can further broaden your incentive program by rewarding resellers that provide your business with the most opportunity. Whether it’s offering additional rebate programs, providing extensive customer support or supplementary margin protection—evaluate your significant partners, and then, reward them for it.
Just like the marketplace, people are always moving. Whether it’s traveling, commuting, walking, exercising or sailing—people not only want more access, they require it. After all, capturing information at its source ensures business proficiency and efficiency.
4) Provide extensive management opportunity
From A to Z (start to finish), your B2B clientele should have the ability to fully manage the registering process. This not only allows you to better evaluate the ‘nuts and bolts’ of each partner, but also pinpoints possible insight into areas of your program that may need improvement or require additional integration.
5) Paint the big picture
The human mind is a fickle specimen. Concentrate on designing a program with an extensive, aesthetically pleasing dashboard that allows your resellers to swiftly analyze the essential data, without losing their attention.
6) Enforce program guidelines
Establishing a structure (which maintains consistency) into your deal registration module is absolutely essential. In the business world, transparency is what further extends partner loyalty/relations; make sure to automate your program so that it retains fairness and monitors rules equally.
The Power of ‘Automation’ via Channel Sales Management
Computer Market Research (CMR) brings 32 years of experience into the indirect channel sales industry.
Through our state-of-the-art software, businesses can amplify their B2B marketing efforts via clear and concise content that assists organizations to manage channel data, optimize trade promotions, and build effective distribution channels.
CMR can help businesses maximize their relationship with distributing partners and establish transparent, two-way communication that is built around a common goal of success. Our cost-effective, SaaS application is the perfect tool for any business looking to strengthen their bond with channel partners via innovative solutions that convert data into intelligence.