Gamification is a healthy way of injecting some healthy competition in the workplace or generating some buzz about your brand to the public at large. But like any project, planning a gamification program can feel like tackling a master thesis while staring at a glaringly blank Word document. Where to start? The first step, of course, is to narrow your focus to what kind of outcome you want from your game. This sounds like a no-brainer, but in order to measure any sort of goal from your program, you need to have a clear understanding of what that goal would be.
Here are ten examples of how other businesses have been using gamification to improve their business:
- Customer Loyalty and Rewards- Having repeat customers is like having a walking billboard. Happy customers spread the word, and that turns into free publicity for your business. Instead of throwing dollars to try to reel in the new fish, marketing efforts could be spent to encourage existing customers into loyal buyers by rewarding them with points or unlocking goals. It’s estimated that a customer’s circle of influence can affect between 50 to 300 people that would have taken several dollars of marketing activity to reach otherwise.
2. Safety- Reduce the risk of injuries and days’ off by motivating your employees to use safe practices. With an estimated $52 billion in workers’ comp costs annually, you could save yourself from some enormous costs by taking precautions to prevent every slip and fall. With safety at the core, your company will be healthier and more productive.
3. Onboarding- what better way to train new employees than to make it fun? Reinforcing goals with points helps new employees absorb the overwhelming amounts of information they learn when starting out with your company.
4. Boost Sales- Ramification provides a measurable way to rate yourself along with your competition. It provides great insight and visual feedback on where you stand amongst your peers.
5. Employee Knowledge- It’s a fact that we absorb about 20% of what we’ve learned. Knowledge retention is a key aspect of any employee’s job. Industry expert Jeanne Meister asserts that interactive learning games can increase long-term retention rates by up to 10 times. What benefits will you reap when you empower your team with the know-how that meets the needs of your business?
6. Social Media- By encouraging your customers to like and share information about your company or products, you can tap into their contact resources to reach a broader audience and create some hype about your brand.
7. Employee Engagement: Gamification is a great tool to give the power of direct feedback for performance. Employees learn to self-correct and drive themselves towards behaviors that meet the needs of your business. In addition, receiving points and awards for completing tasks elevates that sense of recognition and reward.
8. Brand Awareness- Use gamification to differentiate yourself from your competitors by creating a more interactive environment with your customers that will pique their interests. When done right, gamification can result in 100 to 150 percent increases in engagement metrics like page views, time spent on site, and other community activities.
9. Competitive Intelligence- The sweet spot to target customers is to get to them right when they want you. This means that you need to know your customer well and in detail. Some companies propose incorporating gamification to encourage people to fill out surveys in order to better understand their needs and behaviors.
10. Health- Usually realized in a wellness program, awarding points for healthy lifestyle changes can bring about positive intangible benefits. Healthier employees are more productive and positive in the workplace. Less sick days lead to higher productivity, which lowers your overhead costs substantially.
Before launching any gamification program, it’s always a best practice to sit down and brainstorm about what kind of objectives you want for your program. Of course, the examples listed above are only a small number of the possibilities that you could implement with gamification. What other tactics have you seen? Have you used any type of gamification in your business already?